Saturday Fortune Shares Surge Over 5% in Morning Trading as Q1 Net Profit Jumps 29% on Online Retail Efficiency Gains

Stock News

May 12

Saturday Fortune Group (06168) saw its shares rise more than 5% during early trading. As of writing, the stock was up 5.57% to HKD 20.66, with a turnover of HKD 38.713 million.

The company recently released an announcement stating that for the first quarter of 2026, the group achieved operating revenue of approximately RMB 1.273 billion. Thanks to factors including a roughly 50% year-on-year surge in gross profit contribution from the online channels of its "Saturday Fortune" and "Miao Ji" brands, the group's consolidated profitability metrics further improved. Net profit attributable to shareholders of the listed company for the same period grew by approximately 29% year-on-year.

CITIC Securities previously noted that leveraging its first-mover advantage in online retail, Saturday Fortune has deepened cooperation with core platforms Tmall and JD.com while cultivating emerging platforms. By the end of 2025, the company launched its internet sub-brand "Miao Ji," which focuses on gold bar sales and has successfully expanded its reach and grown rapidly on platforms like Kuaishou and Douyin. It is estimated that recent monthly GMV could reach RMB 1 to 1.5 billion, complementing and synergizing with the main "Saturday Fortune" brand.

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