北京时间10:18，On Holding联席首席执行官David Allemann与Caspar Coppetti在CNBC上透露，该公司正筹备向更多全新运动品类进军。上周，这家以跑鞋起家的瑞士品牌刚宣布携手法国足坛巨星基利安·姆巴佩，正式踏足足球领域，如今又将目光投向高尔夫市场。
"我们深知，众多高尔夫爱好者早已身着On的鞋履和服饰驰骋绿茵，只因那份无与伦比的舒适感。"Allemann与Coppetti如是说。他们进一步指出："过去十年间，高尔夫鞋类领域的创新几乎停滞不前，这恰恰为我们提供了绝佳的切入契机。"
当被问及还在探索哪些其他运动项目时，这两位掌舵人守口如瓶，但言语间暗示着更多令人期待的扩张计划正蓄势待发。
据悉，On Holding近年来持续拓展产品边界，从最初的跑步领域逐步延伸至网球、越野等多项运动。此次进军高尔夫，被视为该品牌深化多品类布局的重要一步。随着运动休闲风潮席卷全球，On Holding能否在竞争激烈的高尔夫市场中开辟属于自己的一席之地，值得市场密切关注。
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