POP MART (09992), the popular collectible toy maker, saw its stock soar by 5.18% in pre-market trading on Monday, outperforming the broader market. The significant uptick comes amid a general rally in new consumer stocks and follows reports of strong overseas demand for the company's products.

The surge in POP MART's stock price can be attributed to several factors. Firstly, the company has successfully implemented overseas adjustments, including optimized pre-sales for its LABUBU product line and enhanced supply chain management. This strategic move has led to a notable data recovery in international markets. In North America, a restocking cycle began on October 28, with LABUBU products selling out online, signaling robust demand for POP MART's offerings.

Domestically, POP MART is also showing signs of strength. The company is making progress with seasonal products and restocking initiatives. New IP launches, including popular lines like DIMOO and LABUBU, are driving sales and contributing to the positive market sentiment. Analysts have highlighted POP MART's global IP leadership and its untapped potential in regions such as the Middle East and Latin America, suggesting room for further growth.

The broader context of Hong Kong's market also plays a role in POP MART's performance. New consumer stocks are experiencing a surge, with several companies in the sector seeing significant gains. This trend, coupled with POP MART's individual success, has contributed to the stock's impressive movement. Additionally, the company's success story has been noted as a factor enhancing Hong Kong's appeal as an IPO destination, further solidifying its position in the market.