Leading Chinese digital marketing enterprise Huayang OURGAME and global dome technology leader Fulldome.Pro have officially signed a strategic cooperation agreement. Both parties will jointly establish a joint venture company that will not only create a "Chinese Dome, Chinese Stories" cultural communication system and build China's largest immersive dome ground network, but also innovatively launch two major commercial products: "Super-sensory Launch Events" and "Empathy Experience Spaces," providing unprecedented marketing solutions for brand clients.

Building a Complete Industrial Chain to Drive Industry Upgrade

The joint venture will comprehensively integrate the advantageous resources of both parties, focusing on "hardware + software + content + operation" integrated solutions. On the technical front, it will launch modular dome solutions adapted to the Chinese market, accommodating both thousand-person giant domes and small-to-medium venue requirements, significantly lowering implementation barriers. In terms of content, leveraging Fulldome.Pro's three proprietary film studios and tens of thousands of hours of copyrighted content, combined with Huayang OURGAME's AI creative capabilities, both parties will jointly develop original content covering multiple directions including cultural IP customization, science education, and trendy entertainment.

This strategic cooperation will break the traditional pattern of "international technology + local operation," achieving for the first time in the dome screen field comprehensive industrial chain collaboration from "core technology - content creation - scenario operation - commercial monetization," driving China's dome experience upgrade from "hardware stacking" to "experience-driven," providing a replicable model for "technology-empowered cultural communication."

Technology Empowers Culture, Telling Chinese Stories Well

"We are not only building infrastructure, but also creating content ecosystems," stated a relevant executive of the joint venture. "Through the core concept of 'Chinese Dome, Chinese Stories,' we will achieve perfect integration of culture, technology, and commerce, allowing millennia of culture to flourish anew in the digital era."

Dome systems, with their unique dome-shaped screens and strong visual immersion, can provide audiences with unparalleled immersive viewing experiences. In the future, consumers will experience immersive content created around Chinese cultural IP in these dome venues, feeling the unique charm of technology-empowered culture.

Innovative Commercial Applications, Expanding New Spaces for Brand Collaboration

Beyond the cultural communication field, the joint venture will also focus on developing the commercial cooperation market, launching two innovative product systems: "Super-sensory Launch Events" and "Empathy Experience Spaces," providing revolutionary marketing solutions for brand clients.

The dome's extraordinary visual effects provide the ultimate canvas for product displays, 360° immersive experiences create walk-in narrative scenarios for brands, and real-time interactive modes build co-creation platforms for gaming and social interaction. Additionally, the joint venture will provide full-chain solutions from creativity to effectiveness assessment for brands through innovative services such as AI creative generation and empathy response data monitoring—this will become brands' premium marketing exclusive palace.

Complementary Advantages, Creating New Industry Benchmarks

Fulldome.Pro, as one of the world's three major dome companies, is a global enterprise integrating dome engineering construction, dome film production, dome technology research and development, and dome space operations. Its systems have been deployed in over 300 cities globally, providing professional services for more than 500 implemented projects worldwide. The company's self-developed core technologies including fully automatic fusion technology, 8K/60fps real-time output, and single-server support for 64-projector synchronous control comprehensively safeguard high-quality content.

Huayang OURGAME, as a state-backed digital marketing leader, has deeply cultivated the cultural tourism field for many years, having served top-tier IPs such as the Palace Museum, Beijing Winter Olympics, and Hangzhou Asian Games. Leveraging Xiangjiang Group resources, it has completed digital transformation of cultural tourism assets in multiple locations, possessing full-chain service capabilities in "content planning + scenario operation + omni-channel marketing."

Seizing Era Opportunities, Cultivating the Trillion-level Blue Ocean Market

Currently, China's digital cultural tourism industry is experiencing unprecedented development opportunities. According to latest industry data, China's digital cultural tourism market has exceeded 1.5 trillion yuan in overall scale, with an average annual compound growth rate exceeding 20%, becoming the core engine driving the transformation and upgrade of the cultural tourism industry. Among these, immersive experiences, as the most dynamic subdivision in the digital cultural tourism field, will see China's immersive cultural tourism market scale exceed 200 billion yuan by 2025, with an annual compound growth rate exceeding 20%. The dome market, as a high-end form of immersive experience, is rapidly expanding in scenarios such as science education, theme parks, and cultural tourism complexes.

As the strategic cooperation deepens, this innovative model will provide new momentum for urban renewal, cultural tourism upgrades, and brand marketing, helping industries transform toward "high quality, high added value," enabling Chinese stories and Chinese brands to spread worldwide through cutting-edge technological formats.