维亚特技术公司与LG广告解决方案公司宣布建立战略整合伙伴关系，旨在提升联网电视生态系统的可寻址广告能力。此次合作将推动行业从传统线性电视向流媒体转型，使广告主能够通过维亚特需求方平台（DSP）直接触达LG全球优质联网电视资源。
该技术整合具备三大核心优势：首先实现内容级情境定向功能，其次通过统一CTV资源供应、身份识别与情境智能提升广告活动效果，最终显著优化投资回报率。作为维亚特"直通屏幕"计划的关键部署，合作将赋能广告主运用精准定向与数据匹配技术，无缝覆盖LG在美国的4500万台联网设备。
此次战略协同特别注重隐私保护前提下，强化对流媒体受众的深度触达。通过融合LG的全球终端覆盖能力与维亚特的程序化广告技术，双方将构建更高效的CTV广告基础设施，为品牌主提供跨设备、可验证的高效营销解决方案。
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