美国连锁超市巨头克罗格（KR）今日盘后股价大跌5%，引发了市场广泛关注。
消息面上，克罗格发布了低于市场预期的全年业绩指引。公司预计2026财年不包括燃料在内的同店销售额将增长1%至2%，其中间值低于分析师普遍预期的2%。同时，公司预测调整后每股收益在5.10美元至5.30美元之间，也低于市场预期的5.29美元。此外，公司第四季度销售额为347.3亿美元，未能达到分析师预期。
公司管理层表示，这一谨慎展望反映了当前不确定的消费环境，消费者正转向价格更低廉的主食和自有品牌以管理预算。同时，《通胀削减法案》对医疗保险涵盖药品的降价要求，也对公司销售额造成了拖累。在新任首席执行官格雷格·福伦的领导下，公司计划将节约的成本重新投资于更实惠的价格和更好的服务，以应对来自沃尔玛和亚马逊等竞争对手的激烈竞争。
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