Xtep International (01368) announced its Q2 2025 operational performance in mainland China, revealing contrasting growth trajectories between its brands. During the second quarter, retail sales for the core Xtep brand (including online and offline channels) recorded low single-digit year-on-year growth. Conversely, Saucony retail sales surged by over 20% during the same period.
For the six months ending June 30, 2025, Xtep's flagship brand achieved mid single-digit year-on-year sales growth across all retail channels. Inventory turnover for the core brand remained within the four to four-and-a-half-month range. Meanwhile, Saucony continued its strong performance with retail sales climbing over 30% year-on-year during the first half.