In 2025, Xinbang's AI token usage reached 1.5 trillion. On April 30, Shanghai Xinbang Information Technology Co., Ltd., a leading content asset operator in China, submitted a listing application to the main board of the Hong Kong Stock Exchange. According to the prospectus, Xinbang provides AI-based content marketing solutions and content management services to enterprise clients. The company reported revenue of RMB 1.95 billion, gross profit of RMB 260 million, and net profit of RMB 62.8 million for the year 2025.
Xinbang commenced formal operations in 2014. It empowers enterprise clients to build and disseminate content assets through its content marketing solutions, while its content asset management services enable systematic accumulation, analysis, and long-term reuse, ensuring each piece of content creates sustained value.
According to data from Frost & Sullivan, Xinbang was the largest content management service provider in China based on 2025 revenue. In 2025, through application products such as Matrix Connect, Volume Connect, and Haihui, Xinbang provided content asset management services to 408 enterprise clients. These services included centralized management of cross-platform social media accounts, multi-dimensional analysis of content assets, social media listening, and in-depth insights into marketing effectiveness. As of December 31, 2025, clients managed over 1 million social media platform accounts collectively through these applications, establishing a precise, efficient, and data-driven content management system.
Xinbang Zhihui, launched in January 2026, focuses on GEO-specific proprietary solutions, assisting enterprise clients in managing and enhancing their brand awareness on generative AI models and chatbot platforms such as Doubao, Yuanbao, DeepSeek, and KIMI. Xinbang is also enhancing AI-assisted content production capabilities for clients through initiatives including a joint venture established with Alibaba's Quark.
Furthermore, based on revenue generated from content marketing solutions in 2025, Xinbang was the second-largest comprehensive content marketing solution provider in China. It demonstrated the fastest growth among the top five providers during the period from 2023 to 2025, with revenue increasing by over 23% year-on-year in 2025. Its solutions include influencer marketing and content promotion, covering a complete service loop from strategic planning and campaign execution to performance optimization. The company continuously tracks and analyzes exposure, engagement, and conversion data to help content expand its reach and connect with a broader audience in a targeted manner. Xinbang has established long-term cooperative relationships with mainstream social media platforms. In 2025, it collaborated with 38,000 content creators and executed approximately 84,000 content campaigns. As of 2025, its resource network connected over 5.5 million content creators.
Xinbang's client industries primarily include beauty and personal care, fast-moving consumer goods, consumer electronics, and electric vehicles. According to Frost & Sullivan, China's content asset management service market is projected to grow at a compound annual growth rate of 41.1% until 2030, while the comprehensive content marketing service market is expected to grow at a CAGR of 16.1%.
Xinbang has fully integrated AI-driven capabilities into the underlying architecture of its technology and product systems. It has built a three-tier technical architecture comprising cross-domain data integration, AI parsing and reasoning, and business value conversion. Additionally, the company has developed a Copilot Bot intelligent agent. Research and development expenditures were RMB 60.01 million, RMB 52.94 million, and RMB 67.60 million for the years 2023, 2024, and 2025, respectively.
Xinbang introduced angel-round investment in 2015 with participation from entities including Beijing Shanxing, and subsequently underwent multiple rounds of financing. Its shareholders include China Culture, Huiying Investment, Huagai Capital, ZhenFund, Gaorong Capital, Dachen, and Tencent. CMB International Capital Corporation Limited is the sole sponsor for this initial public offering.