ANJOY FOOD (02648) shares surged 5.08% in Monday's intraday trading, buoyed by the company's recently released strong financial results for the third quarter of 2025. The stock's impressive performance comes as investors respond positively to the company's strategic adjustments and improved profitability.

According to Everbright Securities' analysis, ANJOY FOOD reported a 6.61% year-on-year increase in total revenue, reaching RMB 3.77 billion for Q3. More significantly, the company's net profit attributable to shareholders rose by 11.8% to RMB 273 million, while non-GAAP net profit grew by an impressive 15.27% to RMB 264 million. Despite rising procurement costs for key ingredients like crayfish and fresh fish, the company managed to maintain a stable gross margin of 19.99% year-on-year, partly due to reducing the sales proportion of low-margin crayfish products.

The market's enthusiasm for ANJOY FOOD appears to be driven by the company's successful channel diversification and product strategy. While revenue from traditional dealers remained flat, the company reported significant growth in other channels. Special direct sales surged by 68.1%, supermarket sales increased by 28.1%, and new retail/e-commerce channels, including Hema, saw a substantial 38.1% growth. These figures underscore ANJOY FOOD's ability to adapt to changing market dynamics and consumer preferences. Furthermore, the company's focus on new product-driven upgrades and its proactive adjustments in both product and channel strategies have contributed to its recovering profitability amid easing industry price competition. This strategic approach positions ANJOY FOOD favorably for sustained growth in the competitive food industry landscape.