On February 9, 2026, DENZA and the Boao Forum for Asia established a strategic partnership in Shenzhen, marked by a vehicle handover ceremony. The DENZA D9 will serve as the forum's official VIP vehicle, offering green luxury transportation services to international participants. Key figures in attendance included Li Yunfei, General Manager of Brand and Public Relations at BYD Group; Li Hui, General Manager of DENZA; and Cheng Ji, Executive Director of the Boao Forum for Asia. This collaboration represents a significant step in implementing sustainable development principles within high-end mobility scenarios, injecting strong momentum into deepening international exchanges and advancing the globalization of the new energy industry.
The partnership underscores a shared commitment to green and sustainable development, as well as recognition of DENZA's technological expertise and brand value in the new energy sector. The DENZA D9, which has led China's MPV market in sales for three consecutive years, is the first new energy MPV globally to achieve sales of 300,000 units. It is currently available in markets including Hong Kong, Macau, Singapore, Malaysia, and Indonesia. Since its launch, the model has earned widespread trust among high-end business professionals and family users for its exceptional luxury experience.
As a key component of BYD's strategy to penetrate the premium automotive market, DENZA will leverage the Boao Forum as a platform to showcase China's advancements in new energy technology and luxury automotive design. This initiative aims to position Chinese innovation at the forefront of the global stage while supporting the forum's commitment to zero-carbon operations through sustainable mobility solutions. The partnership highlights the leadership and responsibility of Chinese automotive brands in the global luxury new energy vehicle segment.