5月15日，多家电商平台下调iPhone价格。天猫Apple Store官方旗舰店优惠政策显示，iPhone17 Pro系列首次官方降价，最高优惠1000元，iPhone17 Pro系列叠加优惠券后，256GB价格可低至7999元起，iPhone17 256GB到手价可低至5299元。淘宝百亿补贴渠道，iPhone17 Pro 256GB价格已低至7649元起。
京东Apple产品自营旗舰店也进行了调价，查看页面信息发现，京东iPhone 17 pro 256GB可领1000元惊喜券到手价7999元，叠加1000元以旧换新额外补贴，优惠幅度达到2000元。
拼多多iPhone 17 Pro 256GB价格同样降到了7999元起，若抢300元官方补贴券可降价至7699元。
大幅降价带动了iPhone在多平台的销售热度，京东页面信息显示，iPhone 17 Pro 24小时热度飙升，近3天有4000+人加购，天猫页面显示，iPhone 17 Pro目前搜索热度超26.7万同类商品。
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