KB Home面临风险 因回归按需建造战略

投资观察
Dec 24, 2025

0916 ET - 分析师在一份报告中表示,KB Home回归主要按需建造战略可能带来一些短期风险,并在明年造成盈利波动。尽管客户可能会欣赏简化的销售流程和对个性化升级的重新关注,但该公司可能在这一过程中放弃了一部分竞争优势,因为其他房屋建筑商仍在积极使用抵押贷款利率购回政策,以降低月供并更快达成交易,而可负担性依然是关键。分析师表示:“我们担心KBH可能会出现单方面的削弱。”他们还指出,KB Home近期的降价幅度以及历史低水平的订单积压暗示,其毛利率可能要到2027财年或更晚才能正常化,因此将该股评级从“超越大盘”下调为“市场表现”。 (kelly.cloonan@wsj.com)

(结束) 道琼斯新闻

2025年12月24日 09:16 ET (14:16 GMT)

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