霸王茶姬（股票代码：CHA）今日盘中大涨5.08%，引起市场广泛关注。这一股价波动发生在公司迅速回应并处理“店员徒手操作奶茶”视频事件之后。
消息面上，霸王茶姬今日上午发布通报称，经核查，网传视频中店员为跟风“印度奶茶”网络热梗博取流量，使用报废物料进行模仿摆拍，未对外销售。公司已对涉事门店无限期停业整顿，辞退涉事店员，并对相关管理人员进行降职处分。
市场分析认为，公司快速、透明的危机处理方式有效缓解了投资者对品牌形象的担忧，这可能是推动股价上涨的重要因素。霸王茶姬在通报中强调“食品安全是不可动摇的底线”，这一明确表态可能增强了市场对公司的信心。
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