除了收入预期不及预期外,Roku还面临多重挑战。公司预计设备部门(包括Roku品牌电视和流媒体播放器)收入将同比下降约10%,并表示预测关税对设备部门的影响具有挑战性。此外,Roku还面临来自亚马逊和苹果等科技巨头的激烈竞争,这些公司提供类似的流媒体设备,如亚马逊Fire TV Stick和Apple TV。尽管如此,Roku的平台业务在第一季度仍实现了17%的增长,达到8.81亿美元,主要来自广告销售和订阅收入。公司还宣布以1.85亿美元现金收购订阅流媒体服务Frndly TV,以支持平台收入和付费订阅的增长。
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