JIADING INTL GP (08153) announced that the company proposes to issue approximately 125 million rights shares on a 1-for-3 basis at HK$0.45 per rights share, representing a 21.05% discount to the closing price of HK$0.57 per share as quoted on the Stock Exchange on the last trading day.

The maximum net proceeds from the rights issue, after deducting all related expenses, will be approximately HK$55.2 million. Of this, approximately HK$28.6 million will be used to repay debts; approximately HK$14.6 million will be used as working capital for the group's advertising business, including daily operations of the advertising business, such as advance payments to suppliers (including advertising space/time slots and video/photo/text production suppliers), as well as upgrade training and operational training for the entire team on AI-assisted tools, programmatic platforms, and data analytics; and approximately HK$12 million will be used for general administrative funds and corporate expenses, including employee remuneration, professional fees, leases, and other operating expenses.