To actively fulfill the social responsibilities of a state-owned financial enterprise, effectively protect the legitimate rights and interests of financial consumers, and enhance public awareness of financial risk prevention, China Life Property & Casualty Insurance Beijing Branch recently partnered with Xinjiang Torch Gas Company Limited in Xinjiang's Kashgar region to jointly conduct a special promotional campaign on "Financial Consumer Rights Protection," bringing anti-fraud knowledge and legal rights protection concepts directly to enterprises.
This initiative represents China Life Property & Casualty Insurance Beijing Branch's concrete response to the National Financial Regulatory Administration Beijing Bureau's call to "Protect Financial Rights and Support Better Life," aiming to enhance enterprise employees' financial risk awareness and prevention capabilities.
**Focusing on Public Concerns and Popularizing Financial Knowledge**
The promotional campaign closely addressed current hot and difficult issues in the financial consumption environment, focusing on public concerns to popularize financial knowledge. Through carefully prepared presentation content, China Life Property & Casualty Insurance Beijing Branch's Gas Insurance Business Department helped financial consumers and investors make rational choices regarding financial products, steering them away from false advertising, illegal intermediaries, illegal financial activities, and telecommunications fraud.
Additionally, considering the characteristics of the gas industry, the company customized practical knowledge for enterprise employees, including appropriateness management, anti-fraud basics, and fundamental consumer rights, thereby enhancing employees' financial literacy and risk prevention capabilities.
**Innovative Promotion Methods to Bridge the Last Mile**
China Life Property & Casualty Insurance Beijing Branch's Gas Insurance Business Department adopted a combined approach of "bringing in and going out," delivering financial knowledge directly to enterprise employees. This visit to Kashgar's Xinjiang Torch Gas Company Limited represents an important component of the company's "Five Entries" campaign under the "entering enterprises" promotional initiative. By customizing specific promotional plans according to different financial service scenarios, financial knowledge popularization becomes more precise and effective.
**Revealing Financial Risks and Creating a Secure Environment**
Addressing issues related to financial gray and black market activities such as illegal insurance proxy services, China Life Property & Casualty Insurance Beijing Branch's Gas Insurance Business Department provided detailed explanations of their operational models and potential harm. Through case warnings, risk alerts, and various other formats, they helped consumers identify traps and strengthen self-protection awareness while actively promoting legitimate rights protection channels, guiding consumers to seek legal and rational remedies through proper channels, jointly maintaining industry order and purifying the market environment.
**Finance for the People, Fulfilling State Enterprise Responsibilities**
As a state-owned financial enterprise, China Life Property & Casualty Insurance Beijing Branch consistently upholds the principle of putting consumer rights at its core, providing consumers with "simple, quality, and warm" China Life services through deep interaction while they acquire knowledge.
Looking forward, China Life Property & Casualty Insurance Beijing Branch will continue to adhere to the "people-centered" development philosophy, promoting the deep integration of consumer rights protection concepts with "serving the people" practices. The company will continue to refine financial knowledge communication content that the public can "understand, use, and remember," helping the public enhance financial literacy and risk prevention capabilities, contributing greater strength to building a safe, healthy, and orderly financial consumption environment.