东方甄选（01797）今日盘中大跌5.12%，引发市场关注。
消息面上，东方甄选近日发布2025财年（截至2025年5月31日）业绩报告，数据显示公司净利润出现大幅下滑。报告期内，东方甄选实现营收43.92亿元人民币，同比下降32.7%；净利润仅为619.1万元，较上年同期的2.49亿元暴跌97.5%。公司表示，净利润大幅下滑主要是由于报告期内出售与辉同行所致。
此外，东方甄选在抖音等主要销售渠道的表现也不尽如人意。财报显示，公司来自抖音、淘宝及自有应用程序等所有销售渠道的已付GMV（商品交易总额）由去年同期的143亿元降至87亿元。其中，抖音渠道的已付订单数量由去年同期的1.8亿单下降至9160万单。分析认为，这或与去年7月知名主播董宇辉从东方甄选正式离职有关。目前，董宇辉的新账号"与辉同行"粉丝量已超过东方甄选主账号，成为后者的强劲竞争对手。
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