This year's Meta Connect conference is scheduled to take place from September 17-18. According to Meta's CTO, the company is expected to unveil Celeste smart glasses with display capabilities, third-generation RayBan-Meta glasses, and sports-oriented Oakley glasses at the event. The conference may also showcase brand-new "metaverse software," redefining AI glasses from hardware, interaction, and software perspectives.

According to analyst Ming-Chi Kuo's latest forecast, Meta's upcoming AI glasses Hypernova is expected to enter mass production in Q3 2025, with a two-year product lifecycle and projected shipments of approximately 150,000-200,000 units over the next two years. Kuo noted that AI will be Hypernova's most important selling point. Currently, the exploration of applications integrating AI and AR remains in early stages, combined with its high price point of around $800, which may be the primary reason for Meta's conservative outlook on Hypernova shipment volumes.

Huatai Securities pointed out that beyond Meta, domestic companies including Xiaomi, Rokid, Raybird, and Xreal have successively launched AI/AR glasses since the beginning of the year. International tech giants like Google, Samsung, Apple, and Amazon have also gradually clarified their hardware and software plans for AI/AR glasses. The firm remains optimistic about the long-term potential of glasses as an Always-on interaction portal amid improving AI model capabilities, while suggesting attention to short-term catalysts from recent flagship product launches across the industry chain.

China Merchants Securities International published a research report expressing continued bullishness on the thriving development of the AI glasses industry. The firm believes that Ray-Ban Meta glasses' robust growth of over 200% in the first half, Xiaomi's AI glasses shipment target of 500,000 units, diverse product pipelines from various brands, and continuously expanding ecosystems with artificial intelligence features and application scenarios will pave the way for supply chain growth in the second half of this year.

AI Glasses-Related Hong Kong Stocks:

CONANT OPTICAL (02276): Guotou Securities published a research report stating that the company is well-positioned to benefit from the AI glasses industry upgrade trend, opening up growth opportunities. AR myopia solutions are upgrading toward lightweight, high-performance integrated bonding, requiring high manufacturing standards. The company has been positioning in XR integrated technology since 2021, introducing strategic cooperation with shareholder GoerTek, potentially forming client synergies. It has currently secured research projects and pilot orders from multiple global leading technology and consumer electronics companies, and will establish dedicated XR lens production lines in Thailand.

LENS (06613): Recently, market reports emerged that Meta will release next-generation Ray-Ban AI glasses in September, featuring additional AR display functionality. According to informed sources, LENS will exclusively supply three core components for these AI glasses, with relevant components currently in production.

TCL Electronics (01070): On January 7, 2025, TCL Electronics' Raybird brand launched the AI photography glasses Raybird V3, priced at 1,799 yuan.

Sunny Optical Technology (02382): Sunny Intelligent Optics possesses technical layouts and product solutions for AI glasses visual systems, particularly in three major areas: scene interaction, information interaction, and imaging. The company has achieved full-stack XR visual solution coverage based on monocular, binocular, and dTOF technologies, continuously advancing R&D in high resolution, miniaturization, and variable aperture aspects to meet industry demands for AI glasses SLAM, ultra-wide angle, ultra-telephoto, and eye tracking functions.

Xiaomi Corporation-W (01810): Xiaomi recently held its comprehensive ecosystem launch event for people, cars, and homes. Beyond the officially launched Xiaomi YU7 pure electric SUV, it also unveiled numerous products including Xiaomi Watch S4 41mm, Xiaomi Band 10, Xiaomi Open Earbuds Pro, and Xiaomi's first AI glasses. The Xiaomi AI glasses are positioned as "next-generation personal intelligent devices and portable AI portals," supporting first-person perspective photography, video calls, live streaming, and Super Xiao Ai functions.

Baidu, Inc.-SW (09888): At the 2024 Baidu World Conference, Baidu officially launched Xiaodu AI glasses, describing the product as "the world's first native AI glasses equipped with Chinese large language models."

Alibaba Group (09988): Alibaba officially unveiled its first self-developed AI glasses "Quark AI Glasses" at the 2025 World Artificial Intelligence Conference (WAIC) on July 26, positioning it as an "all-weather, multi-scenario portable super assistant" that deeply integrates Alibaba's ecosystem and technological capabilities.