6月24日周二，在线教育巨头好未来（TAL）股价盘中大涨5.02%，引发市场关注。分析人士认为，这一涨幅可能与公司在教育硬件市场的积极布局有关。
据悉，好未来近期加大了在智能学习设备领域的投入。公司推出的学而思学练机由知名演员沈腾代言，显示出其在营销方面的积极态度。此外，好未来还制定了面向2026财年的战略，其中包括增强市场覆盖率、强化分销与营销体系等举措，表明公司正在为智能教育硬件业务的扩张做准备。
市场分析师指出，在"双减"政策影响下，教育公司纷纷将业务重心转向教育硬件和素质教育领域。好未来在这一转型中表现积极，不断推出新品并加大营销力度，这可能增强了投资者对公司未来发展前景的信心。然而，也有专家提醒，教育硬件市场竞争激烈，公司在实现规模效应之前可能面临持续亏损的风险。投资者在关注股价上涨的同时，也应当对公司的盈利能力保持谨慎态度。
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