On January 26, 2026, Hong Kong-listed company VIRTUAL MIND (01520) and LaLiga China jointly announced the official launch and operation of the LALIGA CLUB APP, the world's first Web3-based exclusive fan community for LaLiga. Coinciding with the countdown to the 2026 FIFA World Cup in North America, the two parties will use this APP as a core platform to pioneer a dual-membership system comprising Founding Members and Creative Members, aiming to redefine the interactive experience for Chinese football fans through a novel concept of "Technology × IP × Scenarios". Concurrently, VIRTUAL MIND officially announced the launch of two strategic projects: the i-520 Sports Art Interactive Center and a line of sports recovery products, marking the Group's comprehensive foray into integrating the digital sports ecosystem with physical industries.
As a key outcome of the deepened collaboration between VIRTUAL MIND and LaLiga China, the launch of the LALIGA CLUB APP fills an industry gap by deeply integrating a global top-tier sports IP with Web3 technology. Leveraging VIRTUAL MIND's technical expertise in blockchain and AI, coupled with LaLiga's over 12 years of market cultivation in China, the APP breaks away from the traditional one-way communication model of fan communities, establishing a three-dimensional ecosystem built on "digital rights authentication + full-scenario interaction + content co-creation". Reports indicate that the APP will prominently feature two membership tiers during the 2026 World Cup: Founding Members will enjoy priority access to World Cup viewing parties, exclusive slots for offline player meet-and-greets, and other core benefits, accompanied by a Founding Member lucky bag containing physical merchandise like custom jerseys and exclusive T-shirts; Creative Members will focus on co-building the content ecosystem, allowing fans to earn platform points by posting match reviews, creative short videos, and other content, which can be exchanged for LaLiga merchandise, live streaming memberships, and other perks, with top creators receiving official traffic support and commercial collaboration opportunities.
"China is home to over 120 million LaLiga fans who crave deeper, more participatory interactive experiences, which is the very reason we partnered with LaLiga to create this Web3 fan community," stated a relevant representative from VIRTUAL MIND. The LALIGA CLUB APP is not merely a viewing tool but a digital home for fans—utilizing AI algorithms for personalized content recommendations to transform every fan from a passive spectator into an active ecosystem co-builder. This innovative model highly aligns with LaLiga's strategy of "leading sports trends and redefining fan relationships," establishing a new benchmark for the localized operation of international sports IPs.
While launching the online fan community, VIRTUAL MIND simultaneously announced two physical projects to construct a closed-loop sports ecosystem with "online + offline" synergy. Among them, the i-520 Sports Art Interactive Center will be established in core urban business districts and cultural tourism sites, creating physical spaces that integrate sports IP exhibitions, immersive viewing experiences, offline activities, and parent-child sports interactions. It will serve as an offline activity base for LALIGA CLUB APP members in the future, achieving seamless integration of digital rights and physical experiences. The sports recovery product line project will focus on the health needs of fans and sports enthusiasts, collaborating with professional institutions like the COFCO Nutrition and Health Research Institute to develop a series of products covering sports protective gear, rehabilitation therapy services, and nutritional supplements, which will be precisely targeted through the APP's membership system to complete the service chain of the sports ecosystem.
The simultaneous launch of these three major projects represents a key implementation of VIRTUAL MIND's strategy of "IP connecting all scenarios, technology empowering new consumption." As a Hong Kong-listed enterprise, VIRTUAL MIND has always prioritized technological innovation as its core driver, having previously built a new consumption digital alliance through its "Three-Screen Linkage" technological foundation and established a joint venture with West Chain Technology to delve deeper into the sports digital domain. This in-depth collaboration with LaLiga China not only achieves the first large-scale integration of a global top-tier sports IP with Web3 technology but also, through its full-chain layout of "online community + offline space + physical products," provides a replicable "VIRTUAL MIND Solution" for the digital transformation of the sports industry.
The approaching 2026 World Cup is injecting strong momentum into the global sports industry, making the timing of the collaboration between VIRTUAL MIND and LaLiga China particularly opportune. Moving forward, the two parties will focus on the LALIGA CLUB APP to continuously enrich the membership benefits system, expand online-to-offline interactive scenarios, promote the rollout of the i-520 Sports Art Interactive Center in key cities across the country, and accelerate the R&D and market launch of sports recovery products. Capitalizing on the traffic boost from the World Cup and the innovative advantages of Web3 technology, VIRTUAL MIND is poised to further consolidate its leading position in the sports digital ecosystem, creating long-term value for shareholders and delivering an unprecedented interactive experience for Chinese football fans.
About VIRTUAL MIND: VIRTUAL MIND is a Hong Kong-listed company focused on new consumption and digital technology, with a core strategy of "Technology × IP × Scenarios" to build a new consumption ecosystem covering culture, sports, tourism, wellness, and healthcare. The Group invests in and operates large screens in core business districts and smart terminals, independently develops Web3 wallets and digital identity systems, connects global premium IPs with the Chinese consumer market, and is committed to providing users with "exciting and cool" new consumption experiences while driving the deep integration of digital technology with physical industries.