港股上市公司阿里影业（01060）今日盘中大涨6.17%，截至下午3时07分，报0.86港元。该股逆市上涨引起市场广泛关注。
消息面上，阿里影业于5月21日公告，董事会建议将公司名称由"阿里影业"更改为"大麦娱乐"。这一举措标志着公司未来将更加聚焦线下演出和IP衍生两大高成长性方向。公司还披露，将于6月与百联ZX造趣场进行Chiikawa快闪店活动，进一步拓展IP衍生业务。
多家券商对阿里影业的战略调整给予积极评价。花旗在最新研报中指出，阿里影业2025财年业绩会议展示了公司未来2至3年在电影投资方面的纪律性，同时将更多资源分配到大麦票务和IP商品销售业务。中金公司也维持"跑赢行业"评级，并将目标价上调40%至0.98港元。分析师普遍认为，尽管2025财年增长强于预期，公司的IP商品潜力仍未完全释放，"Chiikawa"和"蜡笔小新"等IP有望在2026财年为公司带来新的增长动力。
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