To consistently spread financial safety knowledge, safeguard the legitimate rights of financial consumers, purify the regional online financial environment, foster rational and sound financial consumption habits, and broaden the scope of educational outreach, the Zixing Regulatory Office of the National Financial Regulatory Administration coordinated a city-wide campaign. Entitled “Clean Financial Network, Protecting Worry-Free Consumption,” the initiative brought together local banks and insurance firms to deploy diverse, multi-scenario educational measures, building a robust protective web for residents’ financial assets.

On the morning of September 9, China Life Insurance Company Limited’s Zixing branch took its educational drive to the San Du Town farmers’ market in Zixing City. The event zeroed in on the financial needs of township residents, with a targeted focus on delivering practical, easy-to-understand financial guidance to elderly groups who often lack robust risk awareness.

The on-site proceedings ran smoothly, with staff setting up a comprehensive outreach station that included themed banners, a convenient consultation desk, and informative brochures. Using real-life financial cases, they delivered explanations in simple, colloquial dialect to dissect common financial risk schemes. Discussions centered on pressing issues like telecom fraud, illegal fundraising, unauthorized policy surrender brokering, and safeguarding personal financial information.

Attendees’ financial queries were addressed patiently, with staff detailing risk identification methods, prevention strategies, and rights protection channels, ensuring the knowledge resonated deeply. In total, the outdoor activity distributed over 300 financial education manuals, significantly boosting risk awareness among township residents, particularly the elderly. This helped participants accurately spot financial pitfalls and steer clear of dangers, earning widespread appreciation from the community.