叮咚买菜(DDL)今日盘中大跌5.01%,引起了市场的广泛关注。
从消息面上看,叮咚买菜预计2025年春节期间的年宵花销售量将超过2000万枝,同比增长50%。但该增长预期似乎未能满足市场对公司年宵花业务的期望,导致股价下跌。
作为生鲜电商平台,叮咚买菜近年来积极拓展鲜花业务,通过产地直采、订单农业等模式加强供应链建设。今年春节,除了传统年宵花品种外,叮咚还推出了多款新品,向上游基地提前下单50万枝切花。线上年宵花销售虽然火爆,但似乎难以满足投资者对公司高增长的预期,从而引发股价下跌。
叮咚买菜(DDL)今日盘中大跌5.01%,引起了市场的广泛关注。
从消息面上看,叮咚买菜预计2025年春节期间的年宵花销售量将超过2000万枝,同比增长50%。但该增长预期似乎未能满足市场对公司年宵花业务的期望,导致股价下跌。
作为生鲜电商平台,叮咚买菜近年来积极拓展鲜花业务,通过产地直采、订单农业等模式加强供应链建设。今年春节,除了传统年宵花品种外,叮咚还推出了多款新品,向上游基地提前下单50万枝切花。线上年宵花销售虽然火爆,但似乎难以满足投资者对公司高增长的预期,从而引发股价下跌。
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