On February 26, Trip.com Group Limited (NASDAQ: TCOM; HKEX: 9961) announced its unaudited financial results for the fourth quarter and full year of 2025. The financial report indicates that the total bookings on its international OTA platforms for the full year 2025 increased by approximately 60% year-over-year, with about 20 million inbound tourists served throughout the year.

Inbound tourism has emerged as a powerful growth engine. Trip.com Group invested RMB 10 billion in 2025 to support the development of the inbound tourism ecosystem. Nearly 70,000 hotels, attractions, and travel agencies received inbound orders from overseas platforms for the first time. The platform facilitated over 6,000 scenic spots in opening up to the international market for the first time, added 63,000 new ticket types bookable by foreign nationals, and 95% of ticket types at major domestic attractions now support bookings by foreign visitors.

AI technology has driven a significant leap in global service capabilities. The self-developed AI translation engine, "Smart Translate Future," produced 6 billion words of translation annually. AI-powered itinerary products were upgraded using proprietary models, leading to a 400% year-over-year increase in the number of inbound travel itinerary products available.

In terms of stimulating domestic demand, Trip.com Group generated over RMB 10 billion in incremental tourism revenue for the full year and created more than 50,000 new jobs. Service support was continuously strengthened, with a cumulative investment of approximately RMB 2.9 billion throughout the year dedicated to user benefits and care. The platform handled 350 million customer inquiries and achieved a 98% success rate for its global SOS rescue services.