蔚来详述提升Onvo品牌销量策略:强化产品优势,扩展网络覆盖

业绩会速递
03 Jun

蔚来管理层讨论了提升Onvo品牌销量的策略:
1. 组织调整:尽管4月进行了重大变革,L60销量未受负面影响。5月交付量比4月增长42%。
2. 强劲的产品竞争力:2025年前四个月,L60在20-30万元电动车市场排名前三。
3. 销售网络日趋成熟:拥有440多家门店,许多新店正变得更加成熟和高效。
4. 利用换电优势:目前可用换电站超过1900座,年初以来电池库存显著增加。
5. 扩大"县级覆盖"计划:已在北京、上海、江苏、浙江、广东和天津实施,计划扩展到更多省份。
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