异动解读 | Snap第四季度营收超预期,假日季广告支出增长推动股价盘后大涨7.45%

异动解读
Feb 05

Snap Inc (SNAP) 今日盘后股价大幅上涨7.45%,引起了市场的广泛关注。

消息面上,Snap公布的第四季度财务报告显示,其营收超出华尔街预期,达到17.2亿美元,高于分析师平均预期的17.0亿美元。这一优异表现主要得益于假日季期间广告商加大在该社交媒体平台上的支出,平台活跃广告客户总数增长了28%,同时Snapchat+订阅用户也大幅增长71%,达到2400万。

此外,公司通过更严格的成本控制,调整后未计利息、税项、折旧及摊销前利润展望也高于预期,显示出公司正转向盈利性增长。这些积极的财务指标和业务增长前景,是推动其股价在盘后交易时段强劲上涨的主要原因。

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