3月31日,小鹏汽车今日官宣,小鹏MONA M03第10万台整车下线。上市7个月,仅用时216天,再创新势力纯电最快生产下线纪录。
小鹏 MONA M03 于 2024 年 8 月上市,售价 11.98~15.58 万元,定位面向年轻人的 15 万级 AI 汽车,凭借高性价比一举扭转了销量颓势,可以说是小鹏汽车的“翻身之作”。
IT之家附小鹏汽车 2024 年销量走势图,小鹏汽车在 2024 年上半年过得并不是很好,月销甚至一度下滑到 4545 台。2024 年 8 月底,小鹏凭借 MONA M03 实现了破局,9 月开始销量飙升,年末相比年初翻了两倍不止。
由此,小鹏终于找准了市场定位,凭借高性价比、智能化优势等吸引年轻用户,2024 年 11 月的小鹏 P7+ 再次成为爆款。3 月 27 日,小鹏汽车宣布小鹏 P7 + 上市 4 个月累计交付超 40000 台。
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