On August 24, EAST BUY rose 7.91% in regular trading, trading at HK$21.74/share, with turnover of HK$152 million.

The rally was driven by the company's FY2026 earnings report released on August 21. EAST BUY reported total revenue of RMB 5.701 billion, up 29.8% year-over-year; operating profit reached RMB 663 million, successfully reversing a RMB 110 million operating loss in the prior year; net profit attributable to shareholders surged to RMB 544 million, representing an increase of over 86 times. The second half of the fiscal year showed accelerating momentum, with revenue growth reaching 53.7% and net profit growth of 196.8%.

Notably, this marks the first complete fiscal year following the departure of top livestreamer Dong Yuhui and several other key anchors. The company pivoted toward self-branded retail, with proprietary product GMV reaching RMB 5.4 billion, accounting for approximately 52.6% of total GMV. Cost optimization measures, including RMB 400 million in compensation reductions, drove the operating margin to 11.6%. The streamer team has expanded from around 20 to over 80 members, with plans to surpass 100 in FY2027.

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