Shares of Boston Beer Company (SAM), the maker of Samuel Adams and Truly brands, are soaring 13.97% in pre-market trading on Friday following the release of its impressive second-quarter earnings report. The company's performance exceeded Wall Street expectations, boosting investor confidence in the beverage maker's outlook.

Boston Beer reported second-quarter earnings that surpassed analysts' forecasts, demonstrating the company's ability to navigate challenging market conditions. In a significant development, the company also announced that it expects the full-year total cost impact of tariffs to be less than previously anticipated, potentially alleviating concerns about profit margins.

The positive earnings surprise and improved tariff outlook have prompted several analysts to reassess their stance on Boston Beer. Jefferies raised its target price for SAM to $230 from $220, reflecting increased optimism. However, other firms like Morgan Stanley, RBC, and Deutsche Bank made slight downward adjustments to their price targets. Despite these mixed reactions, the overall sentiment appears to be cautiously optimistic, with the average rating holding steady at "Hold" and a mean price target of $236.70, according to FactSet data.