On September 22, On Holding AG rose 5.31% in pre-market trading, reaching $28.77 per share with turnover of $1.54 million, as investor enthusiasm carried over from the company's blockbuster partnership announcement and ahead of a key investor day event.

The Swiss sportswear company officially announced on September 18 that it has partnered with football star Kylian Mbappe to develop and test football boots and apparel, marking On Holding AG's formal entry into the football market. Mbappe, who ended a 20-year relationship with Nike, will serve as a global ambassador and collaborate directly with product teams. The company also appointed former France and Arsenal legend Thierry Henry as its director of football. On plans to leverage its proprietary LightSpray shoemaking technology in its football products, with retail availability targeted for 2027.

Adding to the momentum, On Holding AG is set to host its first investor day since October 2023. Analysts have noted this will be a critical opportunity for co-CEOs David Allemann and Caspar Coppetti to reset market expectations and outline a three-year growth framework amid slowing sales growth and intensifying competition. The stock has declined over 40% year-to-date, and analysts suggest the company should issue more conservative guidance to rebuild investor confidence.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)