异动解读 | 亿滋下调全年预期,盘前大跌5.90%

异动解读
Oct 29, 2025

亿滋国际(MDLZ)股价在盘前大跌5.90%,主要受公司下调2025年度利润和销售增长预期的影响。这一调整反映了公司在北美和欧洲市场面临的严峻挑战。

据公司最新财报显示,亿滋将2025年调整后每股收益的预期下降幅度从此前的10%上调至约15%。同时,公司还将全年有机净收入增长目标从约5%下调至4%以上。这一调整主要源于北美和欧洲市场消费者需求疲软,尤其是对公司高价零食和巧克力产品的购买减少。

亿滋高管在财报电话会议上指出,美国市场面临多重挑战。第三季度出现了大规模去库存,零售商降低了营运资本。此外,促销活动未能带来预期的投资回报,消费者对价格上涨感到不满,更加注重性价比。公司还提到,美国政府停摆加剧了经济不确定性,进一步影响了消费者信心。为应对这些挑战,亿滋正在加快新产品推出步伐,特别是优质饼干和更健康的零食选择,并努力扩大在折扣、会员和便利店的市场份额。

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