Advancing the coordinated development of the Beijing-Tianjin-Hebei region to new heights, regional integration is accelerating its expansion into public services and livelihood security, building upon existing interconnectivity in transportation and industry. As a representative enterprise in the community retail sector of the region, Wumart has been deeply rooted for many years. It consistently repays consumers with gratitude, adheres to the essence of commerce, and focuses on quality service, innovative formats, and supply chain development. The company promotes comprehensive regional deployment, ensures consistent quality across the three areas, and implements measures to benefit the public and stabilize supply, striving to establish a benchmark in community retail.
Currently, Wumart has achieved unified service standards and consistent product quality in the Beijing-Tianjin-Hebei region. Innovations in dual retail formats and a smart warehousing system have been simultaneously implemented, providing more reliable quality assurance for daily consumer needs across the three areas.
**Unified Service Standards Across the Region Enhance Consumer Experience in All Three Areas**
In line with the requirements for coordinated development in the Beijing-Tianjin-Hebei region, Wumart promotes the integration of service standards in the retail sector. All stores in Beijing, Tianjin, and Hebei follow the same service procedures, after-sales policies, and membership benefits system, eliminating potential variations in service quality due to geographical differences.
Building on unified service standards, Wumart further extends the coverage of convenience services and elderly-friendly services across the region. For convenience services, complimentary hot water, emergency medications, self-service payment, and community group purchase pickup points have been established in all stores. Service counters are set up to provide customers with various types of emergency assistance for daily needs. In response to societal aging trends, Wumart has simultaneously implemented elderly-friendly service modifications in all stores across the three areas. Enhancements include magnifying glasses, reading glasses, and large-print price tags to help elderly customers view product information easily. Priority checkout lanes for seniors reduce waiting times, and dedicated staff offer personal consultation and assistance to help elderly customers unfamiliar with smart devices complete their shopping.
The standardization of services also extends to supply assurance. Wumart has established a region-wide system for price stability and supply security in the Beijing-Tianjin-Hebei area. In daily operations, this system ensures ample supply and stable prices for essential goods such as grains, oils, meat, eggs, and vegetables. Tested through multiple public emergencies, Wumart has developed an effective mechanism featuring centralized headquarters coordination and regional collaborative response. The system can promptly react to market price fluctuations. In extreme weather conditions, leveraging its smart replenishment system, Wumart accurately predicts changes in consumer demand and activates emergency restocking mechanisms to ensure shelves remain stocked and prices remain stable.
**Quality Control Starts at the Source, Safeguarding Safety Standards Across the Region**
Wumart constructs a unified supply chain system from the source, ensuring consistent product quality and variety across Beijing, Tianjin, and Hebei. In the region, the company has established long-term direct procurement partnerships with multiple agricultural bases and cooperatives. Key fresh categories such as vegetables, fruits, meat, poultry, eggs, and dairy bypass multiple wholesale layers, moving directly from production sites into Wumart’s logistics system. This approach reduces procurement costs, passing savings to end consumers, while stable sales channels for agricultural products promote organized and standardized production among partner farmers, achieving dual goals of supporting agriculture and benefiting the public.
Wumart has established a unified cold chain management system in the Beijing-Tianjin-Hebei region, ensuring temperature control and traceable data throughout the entire process from pre-cooling at the source, in-transit monitoring, to refrigerated sales in stores. Simultaneously, the company has set up a regionally unified quality inspection center and rapid store testing mechanisms, applying consistent sampling standards and judgment criteria for key safety indicators.
The operation of private label products further strengthens quality consistency. Wumart’s private label products cover categories such as grains, oils, condiments, and household items, produced by qualified manufacturers according to uniform specifications and quality standards, with Wumart conducting full-batch sampling and retention. Direct collaboration with high-quality manufacturers eliminates intermediate links, achieving a balance of high quality and low prices. Currently, the private label has formed a multi-tiered product system: "Wumart Value" targets basic entry-level products and serves as core merchandise in hard discount stores; "Wumart Select" focuses on "strict selection + health," ensuring full traceability from source to shelf; "Wumart Premier" is positioned for premium quality. Additionally, co-branded series developed in partnership with time-honored brands like Ziguangyuan utilize traditional Beijing-style recipes. These measures collectively reinforce the safety baseline for community consumption.
**Dual Format Innovations Operate in Parallel, Meeting Diverse Needs Across the Region**
Wumart simultaneously deploys two new retail formats in the Beijing-Tianjin-Hebei region: value hard discount stores and AI-powered smart retail stores. These operate alongside existing stores, collectively covering various community consumption scenarios.
Value hard discount stores focus on inclusive consumption, with locations deeply embedded in communities. Shelves prominently display essential goods such as grains, oils, condiments, household cleaning products, and paper goods. Wumart comprehensively advances its everyday low-price strategy, achieving sustained low prices and regular consumer benefits through large-scale procurement to reduce costs, simplified packaging to lower expenses, and a dominant private label to cut costs. This allows consumers to enjoy quality products at low prices without waiting for promotional periods. AI-powered smart retail stores cater to consumption upgrade demands, centered on digital systems that integrate smart shelves, self-checkout, electronic price tags, and客流 analytics equipment. These enable real-time data collection and decision support for store operations. Services like online ordering, store delivery, and 30-minute delivery within three kilometers achieve full coverage, creating an omnichannel consumption scenario that integrates online and offline. Fully embracing digitalization is key for Wumart to establish effective connections with consumers and enhance the shopping experience.
The daily operation of these two new formats relies on an efficient warehousing and distribution system. The smart warehousing hub, known as the "seed warehouse," invested in and constructed by Wumart in the Beijing-Tianjin-Hebei region, utilizes automated sorting systems, intelligent scheduling platforms, and temperature-controlled zone management. This enables high-frequency daytime replenishment for regional stores. The time from production site to store for fresh goods is reduced, decreasing product loss and ensuring freshness and delivery timeliness. The seed warehouse also functions as an emergency reserve, capable of transforming into a distribution center for emergency supplies during public incidents or market fluctuations, deploying保障 materials across the Beijing-Tianjin-Hebei region.
Deeply rooted in the Beijing-Tianjin-Hebei region, Wumart is deeply integrated into the broader context of coordinated regional development. Through supply chain collaboration, service coordination, and format synergy, the company contributes to enhancing regional consumption quality and promoting urban-rural industrial linkages. Returning to the essence of commerce and centering on consumers remains Wumart’s unwavering pursuit. This commitment originates from a special date. May 31 holds significant meaning for Wumart, representing the初心 of gratitude and giving back to consumers. With a heart of gratitude and the practice of everyday low prices, Wumart regards this as a lasting promise.
Looking ahead, Wumart will continue to deepen its comprehensive regional layout, iterate on smart retail formats, strengthen its supply chain system, and explore more precise and convenient community consumption scenarios. The company aims to enhance logistics efficiency and emergency supply capabilities, serving the daily consumption needs of the public in the Beijing-Tianjin-Hebei region with high quality, cost-effectiveness, and convenience, steadily advancing toward the goal of setting a benchmark in community retail.