周五,数字广告技术公司Trade Desk盘中大涨26%。这一显著涨幅主要归因于公司发布的超预期第一季度财报,彰显了其在当前复杂经济环境下的强劲增长势头。
根据公司公布的财报数据,Trade Desk第一季度营收达到6.16亿美元,同比增长25.4%,远超分析师预期的5.84亿美元。调整后每股收益为33美分,同样大幅超过华尔街平均预期的25美分。此外,公司还报告季度净收入为5068万美元,调整后EBITDA达到2.079亿美元,利润率高达33.7%。这些数据充分展示了公司的卓越经营业绩。
Trade Desk的出色表现主要得益于对自动广告购买技术的强劲需求。作为数字广告行业的领先需求方平台,公司为广告商和广告代理商提供自助服务平台,协助其在各种数字设备上程序化购买广告库存。公司正通过全域数据平台和AI驱动优化两大战略构建护城河,整合CTV、移动端、户外数字广告资源,打造跨屏营销解决方案。尽管分析师预计未来12个月营收增速可能放缓,但随着全球程序化广告市场规模不断扩大,Trade Desk有望继续保持其行业领先地位。
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