7月23日，"周杰伦概念股"巨星传奇（06683.HK）股价再度飙升，盘中一度涨超40%，截至发稿时涨幅达28.60%，报价11.96港元，成交额超17亿港元，引发市场广泛关注。
此轮涨势背后，与公司核心业务的积极发展密切相关。近期，华语乐坛巨星周杰伦正式入驻抖音，其账号以官方二次元IP形象"周同学"命名。作为"周同学"IP的幕后推手，巨星传奇的IP创造及营运业务显示出强劲增长势头。据软库中华研报显示，公司2024年IP创造及营运业务收入同比大幅增长，占总收入的53.8%，首次超过新零售业务，成为公司主要收入来源。
分析人士指出，巨星传奇依托自有明星IP资产构建的护城河优势，有效地将IP变现为收入，同时推动新零售业务发展。随着公司在IP运营方面的持续发力，市场对其未来增长潜力的预期不断提升。然而，投资者仍需警惕，明星概念股往往波动较大，建议理性看待，谨慎决策。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.