港股市场今日上午，化妆品零售商毛戈平（01318）股价表现强劲，盘中大涨5.22%，引发市场广泛关注。这一显著涨幅或与公司近期发布的2024年年度报告中优秀的经营业绩密切相关。
根据毛戈平发布的2024年年报，公司实现营收38.85亿元，同比增长34.6%；归母净利润达8.81亿元，同比增长33%。公司的盈利能力保持在较高水平，全年毛利率为84.4%，净利率为22.69%。值得注意的是，公司彩妆品类表现尤为亮眼，实现收入23.04亿元，同比增长42.04%。护肤品类也保持强劲增长，营收14.29亿元，同比增长23.21%。
除了财务表现优异外，毛戈平在渠道拓展方面也取得显著进展。公司线下渠道稳健经营，截至2024年底拥有378个自营专柜和31个经销商专柜，覆盖全国120多个城市。同时，线上渠道增长迅速，2024年实现营收17.84亿元，同比增长51.23%。公司还积极布局海外市场，持续推进全渠道出海战略。分析人士认为，毛戈平作为国货高端美妆品牌领导者，其持续增长的业绩和不断扩张的市场份额，有望进一步提升投资者信心，支撑股价走强。
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