On September 25, the "Changwu Apple · Red China" 2025 Changwu Apple Production and Marketing Season Brand Promotion and Industry Development Conference was launched at the People's Square in Changwu County, Xianyang City, Shaanxi Province. The event was attended by Zhao Guangzhu, Director of Shaanxi Provincial Fruit Industry Center, Liu Lin, Standing Committee Member and Organization Department Director of Xianyang Municipal Party Committee, Yang Bin, Standing Committee Member and Deputy Mayor, Lv Bin, Deputy Secretary-General of the Municipal Government, and leaders from relevant municipal departments and counties.
"In recent years, Changwu County has positioned the entire apple industry chain as the leading industry for enriching the people and strengthening the county. We persist in consolidating planting areas, updating varieties, developing cold chain logistics, brand marketing, and deep processing through multi-dimensional efforts to promote comprehensive improvement across all segments, value addition throughout the entire chain, and integration across all business formats," said Wang Miao, County Magistrate of Changwu County. She expressed hope that merchants and people from all sectors nationwide would leverage resource advantages to seek cooperation opportunities with Changwu County and achieve mutually beneficial results, transforming the "small apple" with unlimited potential into a "big industry" for rural revitalization.
"Good apples are grown, but more importantly, they are managed," Hongzhi Feng, General Manager of Xianyang Tianfeng Agricultural Technology Co., Ltd., told reporters. The success of Changwu County's apple industry today stems from the hard work of fruit farmers and, more importantly, from the county's active exploration of new pathways that deeply integrate party building leadership with apple industry development.
According to Hong Zhifeng, Changwu County's apple industry has three key advantages:
First, standardized production with controllable quality. Changwu County innovatively implements the "3332" high-quality and high-efficiency cultivation model, using intelligent orchard management systems to monitor climate and soil data in real-time, precisely controlling water and fertilizer to ensure each apple grows in optimal conditions. The "Changwu Red 17°" apples consistently achieve sweetness levels above 17°, representing the perfect fusion of technology and nature.
Second, intelligent sorting with traceable quality. Changwu County has invested in building 4.0 intelligent sorting lines that achieve millimeter-level precision grading. They have also built 10,000-ton cold chain storage facilities equipped with hot gas defrost energy-saving technology, ensuring apple freshness from tree to table. Each "Changwu Red" apple has a quality identity certificate, enabling full traceability.
Third, diversified channels with reliable quality. Changwu County apples collaborate deeply with JD.com Group, establishing cloud warehouse logistics parks to achieve inventory sharing and integrated order processing. They have also set up display windows in major cities including Beijing, Shanghai, and Guangzhou, combining online and offline sales with an annual supply capacity exceeding 5,000 tons to meet year-round demands of various customers.
The "Changwu Red" apple brand alone has a value of 312 million yuan and has received honors including "First National Top 100 Fruit Brands" and "Shaanxi Good Trademark."
From Changwu County's apple industry development, it was learned that the county adheres to the principle that "wherever industry develops, party organizations should cover, and their role should be exercised." On one hand, they focus on optimizing grassroots party organization setup, extensively establishing party branches or party groups in apple industry cooperatives, family farms, processing enterprises, and throughout the industrial chain to ensure effective coverage of party organizations at all stages of industrial development. On the other hand, they select and strengthen village-level party organization leaders, focusing on developing party members and selecting cadres from skilled apple growers, major operators, and young entrepreneurs returning to their hometowns, creating a team of "leading geese" who understand agriculture, love rural areas and farmers, and are skilled in operations and management. These party organizations and members rooted in the industry have become the strong core for uniting the masses and leading development.
The deep integration of party building with the apple industry has brought Changwu County's apples to the national market. Hong Zhifeng stated that under the leadership of party organizations and the driving force of party members, new varieties and technologies have been rapidly promoted, standardized production levels have continuously improved, apple quality and brand influence have steadily enhanced, and market share has expanded steadily. Meanwhile, farmers' incomes continue to grow: through organized operations and brand management, apple added value has increased, fruit farmers' income channels have continuously expanded, their wallets have grown fuller, and their sense of gain and happiness has significantly enhanced.
Changwu County's vivid practice of integrating party building into apple industry development proves that upholding and strengthening party leadership is the fundamental guarantee for promoting high-quality development of distinctive industries and achieving rural revitalization. In the future, Changwu County will continue to deepen the "party building + industry" integration model, constantly stimulate endogenous motivation, let the party flag fly high on the front lines of rural revitalization, and make the apple industry truly become a pillar industry for strengthening villages and enriching people, painting a beautiful new picture of rural areas with thriving industries, livable ecology, civilized rural customs, effective governance, and prosperous lives.