迪士尼首席执行官达马罗近日明确表示，公司正通过"轻资本"战略推进全球业务扩张。这一战略重点体现在两大关键项目中：与日本东方乐园公司的持续合作，以及在阿布扎比筹建全新主题公园的规划。
达马罗指出，采用轻资本模式能够有效控制投资风险，同时最大化品牌价值输出。与东方乐园公司的合作已成为迪士尼海外运营的成功范本，而阿布扎比项目则将延续这一创新合作理念。这种扩张策略不仅降低了公司的资金压力，更通过本土化合作实现了文化适配与市场深耕。
值得注意的是，轻资本战略正成为迪士尼全球化布局的核心思路。通过将运营风险分散给合作伙伴，迪士尼得以更灵活地应对不同市场的特性，同时保持对品牌标准和内容创作的绝对掌控权。这种模式在东京迪士尼乐园的运营中已得到充分验证，如今正被系统性地复制到中东市场。
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