异动解读 | Snapchat针对青少年推出更严格隐私保护,Snap Inc盘中大跌5.01%

异动解读
Jun 11

Snap Inc今日盘中股价大跌5.01%,引发了市场关注。

消息面上,Snap Inc宣布将对其社交应用Snapchat进行重要政策调整,专门针对13至15岁的青少年用户。公司将为该年龄段用户默认设置“仅限好友”的内容分享体验,这意味着他们发布的内容将自动限定于已获批准的好友列表内,而非面向公开网络。

此外,该年龄段用户的内容也将不再通过Snapchat的Spotlight功能向非好友关系的观众进行公开分发。此举旨在加强对青少年用户的隐私保护,但市场担忧这可能限制平台内容的传播范围与用户参与度,从而对公司的广告收入等核心业务造成潜在影响。

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