Snap盘初重挫，未提供业绩指引，广告业务前景堪忧
美东时间周三早间，社交媒体公司Snap股价重挫逾17%，因其在宏观经济不确定性加剧的背景下，罕见地未提供第二季度业绩指引。
Snap公司在财报中表示：“尽管营收持续增长，但本季度初已遭遇阻力。我们认为有必要根据实际收入增长调整投资规模。”公司特别指出，宏观经济环境可能抑制广告需求。
Snap首席财务官德里克·安德森（Derek Andersen）在电话会议上透露，部分广告主已受到美国“最低免税限额”（de minimis exemption）政策调整的影响。当前允许800美元以下商品免税入境的漏洞将于本周五终结。
美国总统特朗普反复无常的关税计划为本财报季蒙上阴影。随着经济放缓担忧加剧，市场普遍预期企业可能缩减广告支出——而这正是Snap的核心收入来源。
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