异动解读 | 网易云音乐盘中大涨5.55% 扩充版权库优化用户体验受机构看好

异动解读
Dec 18, 2024

网易云音乐(09899)今日盘中大涨5.55%,引发市场广泛关注。

消息面上,网易云音乐近期表示正加大持续扩充版权库的力度,并已下线大量广告位以优化用户体验。除开屏位置外,网易云音乐VIP用户将可享受无广告的极佳观看体验,公司将持续优化产品。

另一方面,券商机构指出网易云音乐作为国内第二大在线音乐平台,在年轻用户群体中渗透率很高。公司着力培养原创音乐人,强化生态。活跃的社区氛围有助提高用户粘性和留存。随着商业化阶段成熟,分析人士看好公司未来收入利润增长潜力。

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