4月29日周二早盘，霸王茶姬股价出现显著上涨，盘中一度大涨5.22%。这一涨势主要受到公司北美市场拓展的利好消息推动。
据报道，霸王茶姬首家北美门店近日正式对外试运营，选址位于美国洛杉矶人气商场Westfield Century City，紧邻比佛利山庄和西洛杉矶等重要区域。试运营首日，该门店就受到本地用户的欢迎，这标志着霸王茶姬在全球化布局方面又迈出了重要一步。
值得注意的是，霸王茶姬采用的加盟模式为其带来了高增长潜力。公司97%的门店为加盟店，这种"轻资产"模式使得霸王茶姬能够快速扩张，同时保持较高的盈利能力。分析人士指出，这种模式不仅在国内市场行之有效，在海外市场拓展中也将发挥重要作用。
此外，霸王茶姬正积极布局海外市场，特别是东南亚地区。据悉，公司在马来西亚等东南亚国家已开设超过百家门店。考虑到东南亚茶饮市场的快速增长，预计到2028年市场规模将达到500亿美元左右，霸王茶姬的海外扩张战略有望为公司带来可观的增长空间。
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