Pinterest, Inc.(股票代码:PINS)今日盘中大跌5.63%,引发市场关注。这一跌势可能与整个社交媒体广告市场面临的挑战有关。
据报道,社交媒体公司Snap因推迟业绩预期而在盘前交易中大跌超15%。Snap表示第二季度广告支出放缓,并对关税影响导致的广告预算表示担忧。这一消息引发了投资者对整个社交媒体广告市场健康状况的担忧,可能是导致Pinterest股价下跌的主要原因。
市场分析显示,中国电商网站如特慕和Shein在Facebook、Instagram、Snap和Pinterest等平台上的日均美国广告支出在第二季度至今下降了50%以上。此外,即将生效的新关税政策可能进一步影响跨境电商的广告支出。这些因素共同引发了投资者对Pinterest等依赖广告收入的社交媒体平台未来业绩的担忧。市场将密切关注今日收盘后Meta Platforms的财报,以进一步评估广告市场的整体状况。
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