D.A. Davidson分析师Wyatt Swanson表示，多邻国社交媒体专家Zaria Parvez的离职可能会使该公司的营销工作变得更加困难。Swanson指出，Parvez将多邻国在TikTok上的粉丝数量从5万增长到近1700万，并在各社交媒体平台上创造了超过80亿次的有机曝光量。
他认为多邻国目前并未将重点放在发布病毒式传播或前卫内容上，并且认为当该公司再次开始努力发布此类内容时，可能会遭遇负面反应。"没有Zaria Parvez，当多邻国再次追求病毒式传播时，推动社交媒体增长可能会面临更大的挑战。"Swanson表示。
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