5月12日，短视频和直播平台快手-W（01024.HK）股价表现亮眼，盘中大涨5%，引发市场关注。截至发稿，该股报53.1港元，成交额达6.03亿港元。
消息面上，快手近日在杭州召开"破峰2025"商家大会，并正式宣布启动618购物节招商报名。公司公布的数据显示，2024年快手电商多场域买家数同比增长近20%，短视频GMV增长超过50%，购物金额1万元人民币以上的买家数同比增长逾10%，展现出强劲的增长势头。
值得注意的是，今年快手的618购物节将覆盖520和618两个重要营销节点。公司计划投入千亿流量和20亿元补贴，以支持商家实现大促销售增长。此外，快手还特别为外贸商家设立"国货品类日"，通过直播间红包、国货品类券等补贴措施，鼓励更多电商达人和外贸商家参与大促直播，助力"外贸优品"向"国货优品"转型升级。这一系列举措显示出快手在电商领域的积极布局和强劲增长潜力，因此获得了投资者的积极反应。
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