This year's Double 11 shopping festival marked Taobao's first synchronized launch across 20 countries and regions, offering services in five languages to global consumers. During the event, over a dozen overseas markets, including Singapore, Malaysia, Australia, and Japan, recorded robust growth in gross merchandise volume (GMV).

Throughout the Double 11 period, dozens of brands surpassed RMB 10 million in overseas sales, while more than 200,000 partnered merchants saw their transaction volumes double—three times the overall growth rate of Taobao's overseas business. As cross-border infrastructure continues to improve, international user engagement has surged, with daily active buyers (DAC) increasing by double digits. In nine key markets, daily active buyers grew by over 20% year-on-year, highlighting these regions as high-potential destinations for global expansion.

This year, Taobao introduced multiple language versions, significantly lowering barriers for non-Chinese-speaking users and attracting a wave of local overseas consumers. On Double 11, English-speaking users in Australia and Singapore set new transaction records. In Kazakhstan, where Russian is widely spoken, 30% of new buyers completed orders via the Russian interface. Meanwhile, the introduction of Thai and English versions helped Thailand’s new user base grow more than threefold compared to last year.

For the first time, Taobao Overseas launched direct shipping for furniture, overcoming the "last-mile" challenge for bulky items. Additionally, Alibaba Health Pharmacy and Fliggy expanded their cross-border services, integrating health products, flights, and hotel bookings into the global supply chain. Notably, fresh food—a category with short shelf life and high logistical complexity—saw sales surge over 50% year-on-year in Hong Kong after the introduction of cross-border free shipping. As infrastructure matures, more industries and merchants stand to benefit from overseas growth opportunities.

Ye Jianqiu, General Manager of Taobao Overseas, stated that Double 11 remains the most critical barometer for China’s e-commerce industry. This year’s globally synchronized event achieved localization in user acquisition, diversified supply, and worldwide fulfillment. "Taobao’s overseas expansion will continue accelerating, unlocking new growth potential for Chinese merchants."