Today, the 2026 iQiyi iJOY Celebration was successfully held in Jing'an, Shanghai, where Inly Media Co., Ltd. was honored as the "iQiyi 2022 Annual Core Agency" for its professional content-driven creative marketing and brand service capabilities. As a long-standing partner of iQiyi Inc., Inly Media continues to leverage iQiyi's premium drama and variety show content, along with its platform resources, to craft more impactful content marketing solutions for brands.
The two parties have deeply co-created around brand needs and content IP, collaborating with leading brands such as王小卤、学而思、海露、英氏、唯品会、泰象、战马, utilizing premium content including 《罪罚2》《生命树》《这一秒过火》《逐玉》《重器》《我不是大师》. By using content scenes as the entry point for brand communication, they integrate brand propositions into popular content that captures user attention, strengthening brand exposure while further deepening the connection between brands and their target audiences.
From blockbuster dramas and variety shows to diverse entertainment content, Inly Media persistently explores ways to fuse content IP with brand marketing. Through multi-dimensional marketing models such as content co-creation, IP collaboration, and creative product placement, it unlocks the communication value of premium content, helping brands extend their journey from content reach and mindshare penetration to business conversion.
Looking ahead, Inly Media will continue to deepen its partnership with iQiyi Inc., relying on the accumulated content marketing expertise and platform resources of both sides. Through more innovative content marketing practices, it aims to connect brands with users, creating more content marketing cases that deliver both communication impact and commercial value.