Exceptional Services Drive Record Highs: CHU KONG SHIP Achieves Strong Start During Spring Festival Golden Week

Deep News
Feb 25

During the Spring Festival holiday period, CHU KONG SHIP focused on ensuring a safe, convenient, and comfortable travel season, successfully maintaining smooth and orderly passenger transport. By February 23, a total of 5,562 flights had been completed on Guangdong-Hong Kong cross-border passenger routes, serving over 640,000 passengers, a year-on-year increase of 20.19%. Multiple core performance indicators reached new highs, with both cross-border and local passenger services showing robust growth, successfully fulfilling the Spring Festival transport support mission.

For cross-border passenger services, the 11 Guangdong-Hong Kong routes operated or managed by CHU KONG SHIP saw passenger volume grow by 37.76% year-on-year. During the holiday, 22 vessels were deployed, a 22.22% increase from the previous year, providing approximately 5,700 passenger seats, up 19.32%. A total of 930 flights were completed, rising 25.34%, transporting over 82,000 passengers, an increase of 37.76%, reinforcing the company's leading position in cross-border ferry services within the Greater Bay Area. The newly added Zhuhai Jiuzhou Port to Hong Kong route transported over 11,000 passengers during the holiday, offering residents more convenient travel options. The Nansha Airport and Shekou urban routes significantly increased capacity and frequency, leading to passenger volume surges of 119.96% and 119.88%, respectively. Pazhou Passenger Terminal dynamically optimized schedules, increased frontline staff, enhanced security patrols and passenger services, provided guidance on through-tickets and tax refund policies, and improved port emergency coordination mechanisms, earning widespread passenger approval for its efficient and convenient service. Various marketing initiatives and experiential activities were launched, such as Pazhou's free cabin upgrades and China Hong Kong Passenger Service's star voyage cards and 72-hour free parking promotions, effectively attracting passengers to choose waterway travel.

For Hong Kong local ferry and cultural tourism services, both flight numbers and passenger volume increased by over 40%. From February 15 to 23, a total of 1,485 flights were operated, up 44.60% year-on-year, transporting over 84,000 passengers, an increase of 40.79%, demonstrating synchronized growth in waterborne public transport and cultural tourism consumption. CHU KONG SHIP has transitioned from peak-season support to standardized operations, establishing strategic support in capacity deployment, market cultivation, and operational磨合. The Fortune Ferry "West Kowloon" route increased its daily trips from 56 to 60, with the entire route supporting pet travel. This route better connects Central with the West Kowloon Cultural District, helping to develop it into a world-class waterfront cultural hub and injecting new vitality into Hong Kong's cultural tourism. New World First Ferry integrated the festive atmosphere to create a multi-dimensional experience combining "sightseeing + pier markets + safety." Pier 5 in Central hosted a New Year market blending traditions, cultural products, and interactive experiences, while Pier 6 collaborated with the popular IP Monchhichi for a harbor carnival, becoming a popular spot for family photos and social media, further activating pier-related tourism consumption.

Special themed flights received an enthusiastic response, continuously enhancing the CKS brand. On the evening of February 18, CHU KONG SHIP's Oriental Pearl and Fortune Ferry jointly operated special viewing voyages for the Victoria Harbour fireworks display, with over 2,000 passengers boarding. Tickets were sold out across all channels, achieving an occupancy rate exceeding 90%, with passenger numbers up 22% year-on-year, setting new records for both capacity and occupancy rates. The Shenzhen-Zhongshan Link sea sightseeing route attracted numerous visitors with its unique vantage points and rich experience, becoming a new tourism highlight in the Bay Area and showcasing the appeal of major infrastructure projects. During the holiday, all 18 scheduled flights operated at an average occupancy rate of 88%, transporting nearly 3,500 passengers, primarily families, making it a top choice for festive leisure and sightseeing.

Moving forward, CHU KONG SHIP will continue to deepen its presence in the Greater Bay Area's water passenger transport market by optimizing its route network, enhancing service quality, and innovating cultural tourism products. The company aims to provide safer, more efficient, and warmer travel services, contributing to the integrated transportation development and high-quality cultural tourism growth of the Guangdong-Hong Kong-Macao Greater Bay Area.

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