连锁茶饮的外卖战争“大逃杀”

华尔街见闻
22 Jul

外卖平台的大额优惠券,并未因监管约谈而消失。7月18日,市场监管总局约谈饿了么、美团、京东三家平台企业,要求理性参与竞争。周末查询平台可发现,大额补贴仍然存在,0元购也并非就此完全消失。外卖大战似乎有从短期爆发转向周期性常态化竞争的趋势。高频低单价的茶饮被动卷入其中,成为平台用来冲单量的快速利器。社交平台上订单贴纸堆积如瀑布,出杯台上堆满了待取餐的0元奶茶。以往外卖大战往往以耗尽平台运力而封顶。但...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10