5月15日零点，苹果手机突然降价，iPhone17 Pro系列全线下调1000元。目新闻记者发现，京东Apple产品自营旗舰店已经第一时间调价，iPhone 17 pro系列直降叠加以旧换新，双重补贴优惠2000元，到手价6999元。
Phone 17 Pro迎来史上最低价，正式进入6000元档位。iPhone17更是迎来上市后首次降价，多重补贴以旧换新到手价只要4499元。
一名消费者在零点刚过，登陆某电商平台，用自己的苹果16pro参与以旧换新，发现除了旧品抵扣金额外，还有合计1000元的以旧换新补贴。
一苹果专卖店工作人员表示，授权店已收到通知。“每年5月份，很多果粉都在等这一波。本次会是全年优惠最大的一次活动。”他称，马上618，这很可能是今年入手苹果手机的最佳时机。
今年因手机内存等核心元器件涨价，导致不少品牌旗舰机售价上调200-600元。有分析认为，苹果17全系列的降价，或许将刺激新一波的销售高峰。
根据行业公开统计，iPhone17 系列全球累计销量1.12亿台。其中，中国和美国累计销量占全球50%。
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