Salesforce's AI Technology Promotion to ICE Sparks Controversy Amid CEO's Support for Trump

Deep News
Oct 18

Salesforce CEO Marc Benioff's recent declaration of “full support” for President Trump, coupled with his call for the National Guard in San Francisco, has shocked the local community. However, his backing for Trump extends beyond public statements.

Internal documents and communication records reveal that as Trump expands nationwide immigration raids and deportation efforts, Salesforce is promoting its artificial intelligence technology to the U.S. Immigration and Customs Enforcement (ICE) to assist in increasing the agency's manpower.

One internal document includes a five-page memorandum sent on August 26, detailing why Salesforce is best positioned to help ICE with “talent recruitment” to achieve the agency’s goal of “rapidly hiring 10,000 new officers and agents,” effectively doubling its workforce.

The company aimed to secure paid contracts through this collaboration, responding to ICE's request for proposals on how companies can assist in recruiting more agents. The potential revenue from these services is currently unclear.

Additional internal documents from Salesforce include an electronic spreadsheet outlining “collaborative opportunities” with ICE, as well as a set of brainstorming slides on how AI agents could aid ICE in evaluating reports submitted to the agency’s hotline and improving investigative work. Reports indicate that the company has not disputed the authenticity of these documents.

CEO Benioff has declined to comment publicly on this matter, while a Salesforce spokesperson stated that the company does not discuss specific contracts. In a statement, the company emphasized its history of servicing multiple U.S. administrations and noted that all clients must adhere to the company's policies for responsible product use.

It is reported that Salesforce is not the only technology company that significantly aided ICE in expanding its enforcement capabilities during the Trump administration. Software company Palantir is a major partner for ICE, while both Microsoft and IBM have contracts with the agency.

This year has seen a more evident alignment of American tech industry leaders with Trump, ranging from gifting him items in the Oval Office to accompanying him at state dinners—Benioff himself attended one in the UK last month.

Salesforce’s business is heavily reliant on federal contracts and is currently seeking to expand this sector. Benioff stated during a conference call on September 4 that the U.S. government is “our largest and most important customer,” with contracts from multiple federal agencies generating billions in revenue. He mentioned that products from Salesforce are being utilized by the U.S. Army, Coast Guard, and Veterans Affairs, among others.

“But we are starting to further diversify our business,” he remarked.

The latest earnings report highlights the risks associated with reliance on U.S. government contracts: politicians may change policies, budgets can deplete, and some partnerships may damage the company’s image.

The report states, “Our collaborations with certain government entities could lead to negative publicity or reputational damage.”

The spreadsheet tracking potential collaborations with ICE indicates that Salesforce is at various stages of signing new contracts with the agency, with some already completed.

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